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Reed Cornia

Madison, Wisconsin | cornialaw.com

Born in Ogden, Ut, and raised in Orem, UT (with a few years in Ohio and North Carolina), close to the mouth of Provo Canyon. I cut my teeth racing road events in Utah in the early 1990s. I started racing cyclocross in 1996, while living in Logan, UT. I have continued that passion since then (my best finish was bronze at either the 1996 or 1997 Utah State Championships at the point of the mountain; granted back then, there were quite a bit fewer of us racing the discipline).
I am an active participant in the Wisconsin Cycling Association's Cyclocross series and have strong ties to the cyclocross community in Wisconsin and the road racing community in Madison, WI. I continue to support cycling in Utah by attending the Crusher in the Tushars as much as I can (Burke and my younger brother were best friends in Junior and Senior High School and Burke did a lot for my brother, so I will support him as best I can). I will admit that my fast days have waned a bit--though, my goals for this year's "off-season" include some weight loss, which should help with my okay FTP.
I have been passionate about cycling since 1989. My desire to ride still commands how my day is structured.
I fully recognize that I am, at 48 years old and 30 pounds heavier then my earlier days of racing, not the ideal candidate if you are looking for race results. I use Instagram some, and would certainly use it more to support Enve. However, I am not particularly interested in Twitter and Facebook for a variety of reasons. That said, I also understand the role of sponsors and the need to have a rate of return for an investment. The biggest assets that I bring to a sponsor is approachability, my work with junior riders, and my ability to engage with those I race with and with the spectators.